A technique for processing messages in a message-based communication scenario is described. In the communication scenario, messages are received from an input message stream, multiplied and forwarded to multiple message consumers, and persisted together with at least one of a time stamp and a message identifier in a persistent storage for later replay to the message consumers. A method aspect of this technique comprises detecting a replay triggering event associated with a message consumer. The method aspect further comprises, in response to detecting the replay triggering event, creating a replay function for the message consumer. The replay function is configured to receive persisted messages from the persistent storage and to send the persisted messages to the message consumer.