It is described a rotative process of cosmetic sample (40) production, particularly used for automatic sample (40) application in magazines, catalogues or showcase cards. It is also described a cosmetic sample (40) produced in sample reels (31) through rotative process of cosmetic sample production and endowed with a second surface (45) containing adhesive material (46) for automatic applications on surfaces. At last it is described an automatic sample application (40) on surfaces (70), increasing substantiality productivity, application quality and hygiene when manipulating samples (40).