A bezel-less actuator button is disposed on a seat assembly and is operable between at-rest and actuated positions. The actuator button is coupled to a trim cover that covers a cushion member of the vehicle seat. The actuator button includes a head member and a shaft portion extending outwardly from the head member through a receiving well disposed in the cushion member and opening into a seat interior. A portion of the trim cover is coupled to a receiving channel defined between the head member of the actuator button and a plate member disposed on the shaft portion of the actuator button. The actuator button is retained in place by the trim cover and the cushion member without the need for a separate bezel assembly.