Systems and methods for dynamically changing displayed content of a first tag. The methods comprising: detecting when an individual is in proximity to the first tag or when an item, to which the first tag is coupled, is being handled by the individual; identifying at least one first accessory for the item or at least one first related product that can be used in conjunction with or as an alternative to the item; obtaining information for the identified at least one first accessory or related product that is to be presented to the individual; and dynamically changing the displayed content of the first tag to include the obtained information while the individual is still in proximity to the first tag or handling the item.