The present disclosure provides method and device of establishing a navigation route. The method includes: acquiring a user's current position and a destination for the user; and establishing a navigation route between the current position and the destination according to user information and destination information, the user information including the type and/or a current speed of the user, the destination information including the number of people and/or an estimated visit duration at the destination, the destination including ones, at which the user has not yet arrived, of recommended sightseeing spots and/or user-interested sightseeing spots.