A content reproduction device includes a processor configured to request the server via the communicator for recommended content information in response to setting a content recommendation mode, receive the recommended content information from the server via the communicator, determine content based on the recommended content information and information regarding a user of the content reproduction device, and determine whether the user has reproduction authorization regarding the determined content. When determining that the user has no reproduction authorization regarding the determined content, the processor is configured to control the display to display a user interface for purchasing the reproduction authorization regarding the determined content, receive the determined content via the communicator from the server in response to receiving a user input for purchasing the reproduction authorization based on the user interface, and control the display to display the received content.