Various examples of the present invention relate to a method for a touch input-based operation in an electronic device, and the device. The electronic device comprises: a touch sensing display; a unit for measuring the input strength of a touch sensed by the touch sensing display; and at least one processor for detecting a touch-sensed region and performing a control command corresponding to the input strength of the touch among a plurality of control commands mapped to a touch-sensed region. The other examples are also possible.