The present disclosure provides a method and a device for generating a text tag. The method includes: performing keyword extraction using strategies corresponding to respective tag types on a target text, to obtain one or more candidate tags of the respective tag types for the target text, wherein the tag type includes at least one of an entity word, a segment text and a topic; performing reduplication removing between different tag types on the one or more candidate tags of the respective tag types to obtain one or more validated candidate tags; and determining one or more target tags of the target text based on the one or more validated candidate tags.