The invention relates to a self-adhesive floor covering comprising a base layer, containing a polymer composition, which comprises an elastomer and/or a thermoplastic elastomer, wherein the floor covering has, on a first side of the base layer, an adhesive layer comprising an adhesive for connecting the floor covering to a substrate. The floor covering is characterised in that the adhesive comprises a styrene-based thermoplastic elastomer. The invention also relates to a method for producing a self-adhesive floor covering.