Invention Application
- Patent Title: METHOD AND APPARATUS FOR ESTIMATING ADVERTISEMENT VALUE, AND DISPLAYING ADVERTISEMENTS ON USER TERMINAL ACCORDING TO THEIR VALUES
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Application No.: US15865273Application Date: 2018-01-09
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Publication No.: US20190043076A1Publication Date: 2019-02-07
- Inventor: Zhenhua Dong , Zhirong Liu , Xiuqiang He , Ruiming Tang , Bohai Yang
- Applicant: HUAWEI TECHNOLOGIES CO., LTD.
- Applicant Address: CN Shenzhen
- Assignee: HUAWEI TECHNOLOGIES CO., LTD.
- Current Assignee: HUAWEI TECHNOLOGIES CO., LTD.
- Current Assignee Address: CN Shenzhen
- Priority: CNPCT/CN2015/083666 20150709
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; G06N99/00
Abstract:
An advertisement management server in a communication system receives information of advertisements, determines an advertising value calculation policy, estimates a value of an advertising value element according to the information of each advertisement, calculates a value of each advertisement using the value of the advertising value element and the advertising value calculation policy as reference factors. The server instructs the communication system to broadcast the advertisements for displaying on the user terminals according to the calculated value of each advertisement.
Information query
