A protective football helmet is provided having a one-piece molded shell with an impact attenuation system. This system includes an impact attenuation member formed in an extent of the front shell portion by removing material from the front portion. The impact attenuation member changes how a portion of the shell having the impact attenuation member responds to an impact force having a component applied substantially normal to the impact attenuation member as compared to how the left and right side portions respond to the impact force.