Techniques are provided for a computer processor-implemented method of beautifying an electronic textual document having text organized in a plurality of sections. Each of the sections is representative of a corresponding one of a plurality of textual elements. The method includes: receiving a user selection of the text for beautification, the selected text including at least a portion of one of the sections; classifying the selected text as the corresponding one of the textual elements represented by the one of the sections; ranking a set of attributes applicable to the one of the textual elements; presenting an ordered list of the highest-ranked attributes; in response to receiving a selection of one or more of the presented attributes, applying the selected attributes to the selected text; and reranking the applicable attributes to reflect the selected attributes.