Technologies for propagating advertisements include an advertisement management server (102). The advertisement management server (102) includes a memory (204) to store advertisement data (302) and an advertisement data creation module (330) to generate a first registration of an advertisement in the advertisement data (302), wherein the first registration is associated with a first advertiser and generate a second registration of the advertisement in the advertisement data (302), wherein the second registration is based on the first registration and is associated with a second advertiser that is different from the first advertiser. The advertisement management server (102) also includes a compensation manager module (340) to detect an interest event associated with the second registration of the advertisement, determine a first amount of compensation to assign to the first advertiser based on the interest event, and determine a second amount of compensation to assign to the second advertiser based on the interest event.