Digital paint generation techniques and systems are described that are configured to bridge a perceived divide between functionality made available to users to create digital image and the users' understanding as to how this functionality is to be used. A variety of techniques and systems are described that support this expansion. In one example, a control is used to adjust color and/or physical digital paint properties to generate digital paint. Further, feedback is also supported such that the digital paint generated from properties is changed in real time as changes are made to the properties, e.g., amounts of digital paint properties used to generate the digital paint.