An image forming apparatus includes a transfer unit that transfers a toner image to a transfer body; a guide unit disposed upstream of the transfer unit in a direction in which the transfer body is transported, the guide unit guiding the transfer body; a supply unit that supplies a transfer voltage to the transfer unit; and a setting unit that sets the transfer voltage supplied by the supply unit so that a transfer current supplied to the transfer unit is within a predetermined range at the time when the transfer body becomes separated from the guide unit.