The present invention relates to a system and a method for ensuring for ensuring the credibility of an item among a plurality of change in custody of the item in a supply chain management. The system and method is adapted to detect counterfeit, fraudulent and even defectives items among a plurality of change in custody of the item in a supply chain management. The system has self-evolving and self-learning capabilities. The system includes a vision module captures a raw data related to the said item via the at least one sensor based on the at least one action, an object recognition and optical character recognition (OCR) module configured to identify a primary data from the raw data based on at least one predefined parameter and generate a fingerprint data. The AI module is adapted to store the fingerprint data at every change in custody of the item.