The present disclosure realizes the transport quality and the transport cost corresponding to, for example, the type of a cargo transported by a vehicle. The present disclosure resides in a vehicle control apparatus for attenuating the vibration of the vehicle by adjusting a parameter that affects a predetermined acceleration so that the predetermined acceleration, which includes at least one of an acceleration in an upward-downward direction of the vehicle, an acceleration in a lateral direction of the vehicle, and an acceleration in a front-back direction of the vehicle, approaches a target acceleration, wherein a required vibration suppression level of the cargo transported by the vehicle is acquired, and the target acceleration is set on the basis of the acquired required vibration suppression level. Then, the control apparatus adjusts the parameter that affects the predetermined acceleration on the basis of the set target acceleration.