An apparatus for transmitting a broadcast signal, includes a processor to generate a content component for a broadcast service, service signaling information including object flow information for an object flow which carries the content component and signaling information for listing broadcast services, the object flow information including format information representing a payload format of an object, and the service signaling information being carried by transport packets; and a transmitter to transmit the broadcast signal including the signaling information, the service signaling information and the content component.