The present invention relates to an information presentation system. A vehicle includes a data processing transfer unit configured to set a load distribution plan to distribute data processing to the vehicle and the server based on a state of the vehicle, a state of the server, and a state of the network, a first line of sight detection unit configured to detect a line of sight of the passenger based on the in-vehicle image, a first advertisement detection unit configured to specify the advertisement viewed by the passenger based on the line of sight of the passenger and the external image, a database in which an appearance pattern and the provided information of the advertisement are stored, and an information output unit configured to output the provided information stored in the database. A server includes a second line of sight detection unit configured to detect a line of sight of the passenger based on the in-vehicle image, and a first advertisement detection unit configured to specify the advertisement viewed by the passenger based on the line of sight of the passenger and the external image, the first and second advertisement detection units are configured to perform matching between the external image and the appearance pattern of the advertisement stored in the database to specify the advertisement viewed by the passenger.