A fork lift apparatus is mounted on a truck for picking up a load, placing the load in a traveling position on the truck, and for unloading the load. The apparatus comprises a lift frame, a shaft, a pair of spaced arms secured to the shaft, a cross member spanning between the distal ends of the arms distal and carrying the forks. The cross member is rotatable relative to the support arms. A pair of drive hydraulic cylinders rotates the shaft and thus moves the arms and the load between a loading/unloading position in which the load may be placed on the forks and the traveling position so that the load may be transported by the truck. A self-leveling system is provided for maintaining the load in a substantially level position as it moves between its loading/unloading and traveling positions.