A baler includes a body, and a wrap system that is attached to the body. The wrap system is operable to support a roll of wrap material in an installed position. A cover is attached to the body, and is moveable between an open position and a closed position. When in open position, the cover provides access to the wrap system from an exterior location. When in the closed position, the cover encloses the wrap system from the exterior location. The baler includes a lift system attached to one of the body and the cover. The lift system is concealed between the body and the cover when the cover is disposed in the closed position. The lift system is positioned below the cover when the cover is disposed in the open position. The lift system raises the roll of wrap material into the installed position.