An intelligent voice recognizing method and apparatus are disclosed. The voice recognizing apparatus obtains a first microphone detection signal in wake-up recognition mode, switches to continuous word recognition mode upon recognizing a wake-up word from the first microphone detection signal, obtains a second microphone detection signal, performs a function corresponding to a continuous word upon recognizing the continuous word from the second microphone detection signal, and switches to the continuous word recognition mode upon detecting a preset first gesture. This allows a user to activate the voice recognizing apparatus by saying as few wake-up words as possible, thereby providing convenience to the user. One or more between a voice recognizing apparatus and intelligent computing device according to the present disclosure may be associated with an artificial intelligence module, an unmanned aerial vehicle (UAV), an augmented reality (AR) device, a virtual reality (VR) device, a 5G service-related device, etc.