The present invention relates to a conductive paste for a solar cell electrode, including a metal powder, a glass frit and an organic vehicle, wherein the metal powder includes a metal powder having a sintering shrinkage rate of 15 to 30%, whereby the light-receiving area of the front electrode of a solar cell formed using the conductive paste including the metal powder having an increased sintering shrinkage rate can be enlarged and short-circuit current (Isc) can be increased, thus increasing the power generation efficiency of the solar cell.