A user permission allocation method includes acquiring currently collected facial feature information of a user; determining a difference degree of the current facial feature information of the user according to the acquired facial feature information of the user and facial feature information included in stored standard sample information; and allocating a user permission to the user according to the determined difference degree. Compared with a manner of using a fixed face threshold, a difference degree of current facial feature information of the user is determined, and when a user permission is allocated to the user, an external factor that affects the collected facial feature information is used as a reference factor.