A geographical merchant consortium commerce system provides contextual offers to subscribed customers to encourage shopping locally. The system includes a plurality of merchants that operate a business within a geographical region, such as within a mall or town. A customer subscribes to the system and provides contextual data such as demographic data, a shopping list and specific personal dates, such as wedding anniversary, or birthday. The system also conducts analysis of internet activity to determine smart needs of the customer. The system then provides contextual offers to the subscribed customer for products based on the contextual data. These offers may be a combined contextual offer, having two or more products from two or more of the plurality of merchants. In addition, a contextual offer may be a proximity contextual offer that is provided to the subscribed customer when they move close to the geographical region of the plurality of merchants.