To provide a user interface capable of efficiently accessing to information presented in the past. An information processing apparatus includes a detection unit, a control unit, and an output unit. The detection unit detects behavior of a user. The control unit determines a current interest object of the user depending on the detected behavior and sequentially generates display information including content corresponding to the determined interest object. The output unit outputs the generated display information. The control unit optimizes a display mode of the display information depending on a change in the determined interest object on a basis of content of an interest object in the past of the user outputted from the output unit and content of the current interest object.