A method and computer readable medium for exploring similar users and items of a media service. In one aspect, a user can explore for similar users iteratively. In one aspect, a user interface is generated that displays a user selectable indicia representing a similar member function for allowing a user to search a media service for at least one other user which has a degree of similarity with respect to the searching user. In another aspect, a method facilitates the search of such a similar user within a media service.