A fixing device includes a stationary member, a roller, an endless belt, a pressure rotator, and a lubricant applicator. The endless belt is stretched over the stationary member and the roller. The pressure rotator is disposed opposite the stationary member via the endless belt to form a fixing nip between the pressure rotator and the endless belt on the stationary member. The lubricant applicator contacts the roller over an entire length of the roller in an axial direction of the roller. The lubricant applicator contacts an inner surface of the endless belt and has an axial length equal to or greater than an axial length of the stationary member.