A method, a computer-readable medium, and an apparatus may include a receiving UE that is configured to receive at least a portion of a message for a service group, measure a signal strength for the message received, and determine whether to send feedback based on the signal strength measured for the message. In some aspects, a transmitting UE is configured to determine an intended range for a service group, and transmit a message for the service group based, at least in part, on the intended range. In some aspects, the transmitting UE is configured to receive HARQ feedback from at least one receiving UE, measure a signal strength for the HARQ feedback, and determine whether to resend the message based on the signal strength measured for the HARQ feedback.