Aspects of the subject disclosure may include, for example, obtaining live video content from equipment of a media content provider, determining priority content within the live video content; segmenting the live video content into a plurality of tiles according to the priority content, and transcoding the live video content according to a type of client device. Further embodiments include determining an encoding schedule for the plurality of tiles according to the priority content, encoding the plurality of tiles according to the encoding schedule, and providing the plurality of tiles to the client device. Other embodiments are disclosed.