A display device includes a display panel including a first sub-pixel and a second sub-pixel, a gamma generator configured to change a dividing ratio of a high gamma curve and a low gamma curve applied to the high sub-pixel and the low sub-pixel based on a position of the first sub-pixel and to generate a high gamma data corresponding to the high gamma curve and a low gamma data corresponding to the low gamma curve, and a data driver configured to convert the high gamma data and the low gamma data to a high data voltage and a low data voltage.