Systems for providing cross-relational matching functionality are provided. In some examples, a system may receive a request for a product which may be evaluated to determine whether a requesting user qualifies for the product. If so, the product may be approved and cross-relational matching functionality may be enabled. A plurality of eligible users may be identified. The plurality of eligible users may be identified as potentially interested in assisting in providing the product to the requesting user. Each eligible user of the plurality of eligible users may be evaluated (e.g., using machine learning) to determine whether the user matches one or more predetermined rules or qualifications as likely to be interested in providing the product. If so, the eligible user may be added to a subset of eligible users.