The present disclosure relates to a vehicle control apparatus disposed in a vehicle and a control method of the vehicle. A vehicle control apparatus according to one embodiment of the present disclosure is a vehicle control apparatus disposed in a vehicle, and comprises: a camera for capturing an image of an object which approaches the vehicle; a seat driving unit for driving a seat disposed in the vehicle; and a processor for sensing information related to the object on the basis of the image captured through the camera and controlling the seat driving unit such that the seat is disposed at a predetermined position, on the basis of the sensed information related to the object.