The present disclosure relates to an artificial intelligence (AI) system utilizing machine learning algorithms and to an application thereof, and discloses an electronic device. The electronic device comprises: a memory for saving history information corresponding to the day and/or time for each of a plurality of services provided by the electronic device; and a processor for giving a weight to a piece of history corresponding to the day and/or time of an occurred event and selecting a recommended service from among the plurality of services on the basis of the piece of history given the weight, when a predetermined event occurs.