The present disclosure disclose a configuration management method and apparatus, and a device. A control device determines that an application message needs to be published to a target logical group. The control device obtains an identifier of the target logical group and queries, according to a gateway mapping table and the identifier of the target logical group, a gateway connected to each of the at least one target terminal, to obtain at least one target gateway. The control device generates based on the application message, a MQTT publish packet and sends the MQTT publish packet to the at least one target gateway, where the MQTT publish packet is used to instruct a target gateway that receives the MQTT publish packet to send a corresponding application message to each target terminal that is connected to the target gateway and that belongs to the target logical group disclosure