A box suitable for the packaging of a consumer product is formed by helically wrapping an elongated continuous strip of material around a mandrel to form a main body with a plurality of bands. In one embodiment, adjacent bands partially overlie one another to form a multi-paneled main body with an open top end and an open bottom end. An adhesive is disposed within the region of contact between adjacent bands to retain the shape of the main body. First and second sets of slots are formed in the main body to create flaps dimensioned to selectively enclose the open top and bottom ends, respectively. To define the flaps and promote pivotal articulation, the main body is also preferably provided with score lines. By adjusting the configuration of the mandrel, a customized box can be constructed that is sized to receive a consumer product with limited wasted space.