Methods and apparatus to count people are disclosed. Example people counting apparatus disclosed herein include a difference calculator to calculate a degree of similarity between a first characteristic dataset and a second characteristic dataset representative of face detections in images. Disclosed example people counting apparatus also include a limiter to store the first characteristic dataset and the second characteristic dataset in a plurality of characteristic datasets associated when the degree of similarity does not satisfy a threshold, and to store the first characteristic dataset in the plurality of characteristic datasets and discard the second characteristic dataset when the degree of similarity satisfies the threshold to limit a number of stored characteristic datasets. Disclosed example people counting apparatus further include a comparator to compare the plurality of characteristic datasets to each other to determine a number of unique faces in an environment during a first period of time.