Embodiments of this application provide example data analytics methods and example data analytics apparatuses. An example method carried out by a user plane data processing network element includes: obtaining information about at least one feature set from a data analytics network element, where information about each feature set in the information about the at least one feature set corresponds to at least one service type or at least one execution rule; obtaining a feature parameter of user plane data based on the information about the at least one feature set; sending the feature parameter to the data analytics network element; obtaining a response result of the feature parameter from the data analytics network element; obtaining, based on the response result, a service type associated with the user plane data or an execution rule associated with the user plane data.