A system for training and deploying an artificial conversational entity using an artificial intelligence (AI) based communications system is disclosed. The system may comprise a memory storing machine readable instructions. The system may also comprise a processor to execute the machine readable instructions to receive a request via an artificial conversational entity. The processor may also transmit a response to the request based on a dialog tree generated from at least a model-based action generator and a memory-based action generator. The processor may further provide a training option to a user in the event the response is suboptimal. The processor may additionally receive a selection from the user via the training option. The selection may be associated with an optimal response.