The present invention provides a method for easily and simply producing a zinc oxide phosphor that has a high level of safety and a high emission intensity and is useful for, for example, cosmetic applications. The present invention also provides a zinc oxide phosphor having such excellent physical properties and a cosmetic product containing the same. Provided is a method for producing a zinc oxide phosphor, including: a raw material mixing step of mixing an oxygen-containing zinc compound and a sulfur-containing compound; and a firing step of firing the raw material mixture obtained in the raw material mixing step, the firing step including firing in a reducing atmosphere followed by firing in an oxygen-containing atmosphere.