A rotary tool for operation within an underground wellbore or within tubing in a wellbore has at least one force-sensitive element attached to the tool body and positioned to contact the conduit wall, wherein the force-sensitive element comprises an outer portion to contact the wellbore or tubing wall, at least one connecting portion which is more compliant than the outer portion and through which the outer portion is connected to the tool body, and at least one sensor responsive to force on the outer portion transmitted through the force-sensitive element to the tool body. The sensors may resolve forces into measurable forces on three axes. Possible rotary tools include drill bit, reamer, mill, stabilizer and rotary steerable system for a drill bit.