The present disclosure relates to a technical field of user portraits, and provides a user portrait processing method, a user portrait processing device, a server and a storage medium, for a purpose of solving a problem that it is difficult to trace historical label features of a user since an original label feature is replaced by an updated label feature when the user portrait is updated in the related art. The method includes: when receiving a message for updating user portrait data of a user account, obtaining the updated user portrait data. The user portrait data includes a label feature. The method further includes storing the updated user portrait data in association with an update time as user portrait information of the user account. The present disclosure is applicable for performing statistics on historical information of the user portrait.