Provided is pitch enhancement processing having little unnaturalness even in time segments for consonants, and having little unnaturalness to listeners caused by discontinuities even when time segments for consonants and other time segments switch frequently. A pitch emphasis apparatus carries out the following as the pitch enhancement processing: for a time segment in which a spectral envelope of a signal has been determined to be flat, obtaining an output signal for each of times in the time segment, the output signal being a signal including a signal obtained by adding (1) a signal obtained by multiplying the signal of a time, further in the past than the time by a number of samples T0 corresponding to a pitch period of the time segment, a pitch gain σ0 of the time segment, a predetermined constant B0, and a value greater than 0 and less than 1, to (2) the signal of the time.