Font recommendation systems and techniques are provided for determining one or more font recommendations. Content aware font recommendations can be determined for an electronic document based on information from the design context of the electronic document. For example, to generate recommended fonts for an electronic document, the font recommendation systems and techniques can obtain one or images of the electronic document and/or text from the electronic document as input, and can process the one or more images and/or the text to determine recommended font tags. In some cases, recommended fonts can be determined based on user search queries, such as when a user searches for a particular font.