Methods and systems are capable of being used to package products from a selection of products. A collection of one or more products is provided from the selection of products. Information is received, where the information includes one or more of recipient-specific information associated with an intended recipient of the collection and product-specific information associated with the collection. Targeted information is selected for the collection based on the received information. The targeted information is affixed on a protective packaging material to create a targeted protective packaging material. A package is created by combining the targeted protective packaging material and the collection.