A display apparatus and a display control method are provided. The display apparatus includes: an image source configured to output a first image; a relay optics component configured to change a size of the first image and to transfer the first image; a surrounding structure provided around the image source or the relay optics component, and including a second image of a surrounding object; and a combiner configured to form a first virtual image by reflecting the first image, and to form a second virtual image around the first virtual image by reflecting the second image.