An eyewear device that includes a lens; a support structure adapted to be worn on the head of a user, the support structure including a rim configured to support the lens in a viewing area visible to the user when wearing the support structure; an antenna embedded into or forming part of the support structure, the antenna at least partially extending into the rim; a transceiver adapter to send and receive signals; and a tuner coupled between the transceiver and the antenna, the tuner adapted to match impedance between the antenna and the transceiver to improve power transfer.