Displayed is a display apparatus and a control method thereof. A display apparatus includes a communicator including circuitry, a display, a one or more motors, a memory, and a processor. The processor is configured to, through the communicator, identify a user terminal apparatus present within a threshold distance of the display apparatus and receive a location and position information of the user terminal apparatus from the identified user terminal apparatus, identify a first angle of a yaw direction, a second angle of a roll direction, and a third angle of a pitch direction between the display and the user terminal apparatus, identify whether at least one of the first angle, the second angle, and the third angle exceeds a threshold, and control the one or more motors to move the display about an axis direction of the at least one angle by at least one move angle.