One embodiment provides a method, including: receiving a clothing design, wherein the clothing design identifies attributes of an article of clothing; accessing a plurality of information sources having sentiments regarding attributes of pieces of clothing, wherein each of the plurality of information sources is assigned to one of a plurality of geographical regions; identifying location-dependent attributes of the pieces of clothing, wherein the location-dependent attributes comprise clothing attributes whose corresponding user sentiments vary across at least a subset of the geographical regions; and recommending, based upon the location-dependent attributes and a targeted geographical region in which the article of clothing is to be sold, parameter values for the attributes of the article of clothing, wherein the recommending comprises correlating (i) the targeted geographical region with (ii) location-dependent attributes having a positive sentiment within the targeted geographical region.