A method for defending against malicious profiles on the web comprises the steps of: i) inspecting a profile to determine its relevance to a brand that it is desired to protect from malicious activity; ii) determining whether said profile is relevant to said brand; iii) if it is determined that said profile is relevant, analyzing it to determine whether it is legitimate or malicious; and iv) if it is determined that the profile is malicious, assembling proof of its malicious activity and submitting same together with a takedown request to the administrator of the website where the profile was located.